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In the race for survival
and growth in the global economy, with
cutthroat competition, there are no longer
any products or services. There are only
brands.
Brand building is one of the most complex
and critical management functions and
Communications is a key factor for its
success.
Brand Communications have several clear
tangible features and that one vital,
elusive, intangible element – Creativity.
Creativity is the soul of Communications
that define and differentiate brands to
capture Market-share, Mind-share and Heart-share.
Can Creativity be taught? May be! Nevertheless,
it certainly can be learnt.
Crafting Creative Communications
(CCC) covers not only creativity
but also its relevance to consumers and
markets. It crosses the threshold of basic
communications skills and steps into the
fine art of persuasion.
The Programme
The programme leads to a Certificate in
Crafting Creative Communications with
specialization in Crafting Copywriting
or Art Direction, Crafting Radio &
TV Commercials, or Crafting Digital Design
depending on the module chosen by the
student. The main objective of this programme
is to develop students into high caliber
professionals for creative careers in
Marketing Communications.
The programme specifically attempts the
following:
• To equip participants with required
conceptual, behavioral and technical skills.
• To offer hands-on experience to
become effective communication professionals.
• To impart a sense of values that
encompasses not only professional work
ethics but also a commitment to and a
passion for creative communications.
• To discipline creative instincts
and to encourage the use of imagination
in diverse fields.
• To work towards achieving the
stated objectives and deadline.
Please go through the
following link to see print ads created
by past CCC students:
http://www.luerzersarchive.net/c/laos.dll?topic=psc&id=72889
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