In the early 90s the challenge for advertisers was to encash the globalization trend and build a strong brand through aggressive advertising. The picture now is quite different. The biggest challenge for today’s marketeer is to ‘connect’ with the cluttered target audience. It is like trying to park your car visibly and in the most attractive part of an over-crowded marketplace. The objectives of today’s advertisers is to create advertisements that refreshes and draws the attention of the tired and confused customer.
Towards that goal, one
needs to get equipped with the latest
concepts and techniques of advertising
and get insights into the strategies to
capture the mindshare and eyeballs of
the consumer.
Program
Objectives
The course aims at skill
as well as perspective building for Junior
and Middle level executive in the field
of Advertising Management. It seeks to
deliver skills for managing advertising
businesses by combining theoretical learning
in the field of communications with the
right blend of management education.
Program
Benefits
- The program is structured to prepare
students for a successful career in
marketing communications and Advertising
Management.
- Each student is provided numerous
opportunities to meet and exchange
ideas with industry professionals
thereby building an enhanced learning
environment.
- Students will gain a working knowledge
of the advertising business, the role
of advertising and its relationship
to marketing, and how advertising
plans are developed from initial concept
to finished creative and media plans.
- Placement Assistance will be provided
by MICA
- The program has been endorsed by
leading Advertising Agencies, Electronic
Media Houses and Publications
For Whom
Working professionals, fresh graduates and undergraduate students seeking careers in advertising and related businesses.
Course
Content
- Introduction to Marketing
- Introduction to Marketing Research
- ntroduction to Advertising
- Introduction to Consumer Behaviour
- Profiling of Target Audience
- Introduction to Marketing Communications
- Introduction to Retail and Retail
Communications
- Introduction to Media (Conventional
and New Media)
- Socio-Cultural Ethical Issues in
Advertising
- Introduction to Advertising Agency
and Roles
- Goals and Role of Advertising
- Role of Advertising In Brand Building
- Rural Advertising
- Digital Media and Internet Advertising
- Campus Visit at MICA
- Workshop on culture and communication
- Introduction to media software
- Workshop on creative brief writing
- Introduction to PR and Tools of
PR
- Role of PR in IMC
- Discussion of case studies
- Role of PR in Crisis Communication
- Discussion through a case study
- Research Project
Campus
component
There will be a five-day campus workshop on media software at MICA. The workshop will be residential in nature and charged on actuals. The fee includes boarding, lodging and local travel.
Pedagogy
The pedagogy will be highly interactive taking advantage of technology . The program will be a judicious blend of lectures, real life case studies, quizzes, assignments etc.
Program
Methodology
The sessions will be delivered on Hughes Net Global Education Interactive learning platform. The platform offers a powerful user interface that enables a large number of geographically distributed students to have a highly interactive ‘one to one’ exchange with the faculty. The system incorporates live broadcast video, two ways audio and data interactivity to enable the student to watch and interact with the faculty their PCs. The program can be beamed to any of the Hughes Net Global Education, Hughes Net Fusion or Hughes Net centre directly to corporate classrooms.
Eligibility
- Graduate in any discipline.
- Under-graduates will be awarded the
Certificate in Advertising and PR, or
on completion of graduation.
Selection
Criteria
Placement
Assistance
Placement assistance would be provided to students successfully completing the program. MICA would only share the list of advertising agencies and provide reference letters to the certificate holders.
Duration : One Year
Session Timing : Thursday & Friday - 7:30am to 9:00am
Application Fee : Rs. 1,000/-
Programme Fee :
Registration Fee : Rs. 1,750/-
Course Fee : Rs. 70,000/-
Total : Rs. 71,750/-
DD for the application fee, program fee and registration fee should be drawn in favour of ‘Hughes Communications India Ltd’ payable at New Delhi.
Campus Fee : Rs. 7,500/-
DD for the campus fee (Rs. 7500/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.
Dates of Campus Visit will be announced later.
All fees once paid are not refundable.
Important
Dates
Application Submission : upto 15th July 2009
Payment of Fees : upto 25th July 2009
Program induction : July/August 2009
The number of seats available is limited. It is on a first come first served basis.
Terms
& Conditions
- HCIL / Institute reserve the right
to reject any application.
- Fee once paid will not be refunded.
- Program fee does not include the
cost of the books/course/study material.
Books - recommended by faculty. They
are to be procured by students.
- Study material to be supplied by
the institute will be purchased by
the students by paying as advised.
Documents to
be submitted with Application Form
1. Certified copies
of academic record - Certificate and Marksheet
of Class XII, Graduation and Post Graduation
(if held).
2. Professional
records or Experience certificates
3. Statement of
Purpose for doing this course(in about
200 to 250 words)
4. One Passport
size photo fixed on the application form
The application will not be considered
in the absence of any of the above documents
How to
Apply
The Application Form and the Application
Checklist, duly filled in along with
the DD (in case you have opted to pay
through DD) should be submitted to:
Darshana Vyas
Creative Crest, 16 - Paschimi Marg,
Vasant Vihar,
New Delhi - 110 057.
Phone : 011-46076571
Email - mica.programme@gmail.com
Contact at MICA
Program Director : falguni@micamail.in
Program Assistant : jitha@micamail.in
Important
Notes
- All the forms should reach Creative
Crest, 16 Paschimi Marg, Vasant Vihar,
New Delhi 110 057 by close of working
hours on July 15, 2009.
- Fees once paid will not be refunded
under any circumstances.
- Bank loans etc will be the individual's
responsibility and no delay will be
accepted on this account by HCIL /
Institute
- No deferment or change of batch
will be allowed under any circumstances.
- The Institute’s decision will be
final and binding in all matters.
- Service Tax, if applicable,
will be will be notified to the participants
and will be payable in addition to
the above fees.
