In the early 90s the challenge for advertisers was to encash the globalization trend and build a strong brand through aggressive advertising. The picture now is quite different. The biggest challenge for today’s marketeer is to ‘connect’ with the cluttered target audience. It is like trying to park your car visibly and in the most attractive part of an over-crowded marketplace. The objectives of today’s advertisers is to create advertisements that refreshes and draws the attention of the tired and confused customer.
Towards that goal, one
needs to get equipped with the latest
concepts and techniques of advertising
and get insights into the strategies to
capture the mindshare and eyeballs of
the consumer.
Program
Objectives
The course aims at skill
as well as perspective building for Junior
and Middle level executive in the field
of Advertising Management. It seeks to
deliver skills for managing advertising
businesses by combining theoretical learning
in the field of communications with the
right blend of management education.
Program
Benefits
- The program is structured to prepare
students for a successful career in
marketing communications and Advertising
Management.
- Each student is provided numerous
opportunities to meet and exchange
ideas with industry professionals
thereby building an enhanced learning
environment.
- Students will gain a working knowledge
of the advertising business, the role
of advertising and its relationship
to marketing, and how advertising
plans are developed from initial concept
to finished creative and media plans.
- The PG Certificate will be awarded by MICA.
For Whom
Working professionals and fresh graduates
seeking careers in advertising and related
businesses.
Course
Content
- Introduction to Marketing
- Introduction to Marketing Research
- Introduction to Advertising
- Introduction to Consumer Behaviour
- Profiling of Target Audience
- Introduction to Marketing Communications
- Introduction to Retail and Retail
Communications
- Introduction to Media (Conventional
and New Media)
- Socio-Cultural Ethical Issues in
Advertising
- Introduction to Advertising Agency
and Roles
- Goals and Role of Advertising
- Role of Advertising In Brand Building
- Rural Advertising
- Digital Media and Internet Advertising
- Campus Visit at MICA
- Workshop on culture and communication
- Introduction to media software
- Workshop on creative brief writing
- Introduction to PR and Tools of
PR
- Role of PR in IMC
- Discussion of case studies
- Role of PR in Crisis Communication
- Discussion through a case study
- Research Project
Campus
component
There will be a one week campus workshop
at MICA. The workshop will be residential
in nature and full time. Usually the campus
contact program will happen in April/May
and the dates for the same will be announced
to participants well in advance. The campus
fee includes boarding, lodging, tuition
and local travel. Students will get an
opportunity to stay on campus and interact
and network with MICA faculty.
Pedagogy
The pedagogy will be highly interactive taking advantage of technology . The program will be a judicious blend of lectures, real life case studies, quizzes, assignments etc.
Program
Methodology
The sessions will be delivered on Hughes Net Global Education Interactive learning platform. The platform offers a powerful user interface that enables a large number of geographically distributed students to have a highly interactive ‘one to one’ exchange with the faculty. The system incorporates live broadcast video, two ways audio and data interactivity to enable the student to watch and interact with the faculty their PCs. The program can be beamed to any of the Hughes Net Global Education, Hughes Net Fusion or Hughes Net centre directly to corporate classrooms.
Eligibility
- Graduate in any discipline with minimum 50% marks in graduation.
Selection
Criteria
Important
Dates and Details
Duration : One
Year
Session Timing : Thursday
& Friday - 7:30am to 9:00am
Fees :
Application Fee :
Rs.
1,500/-
Registration Fee : Rs.
2,500/-
Programme Fee
:
Course Fee : Rs.
1,00,000/-
Campus Visit Fee: Rs.
15,000/-
DD for the application fee,
program fee and registration fee should
be drawn in favour of ‘Hughes
Communications India Ltd’ payable
at New Delhi.
DD for the campus fee (Rs.
15000/-) will be in favour of ‘Mudra
Institute of Communications Ahmedabad’
payable at Ahmedabad.
Dates of campus visit will be announced
later(Around February 2011).
The number of seats available is limited.
It is on a first come first served basis.
Important
Dates
Application Closure Date: 30th October
2010
Announcement of Admission: 5th November
2010
Date of Payment of Fees:
1st Instalment: Rs. 42500 on 25th
November 2010
2nd Instalment: Rs. 30000 on 25th February
2011
3rd Instalment: Rs. 30000 on 25th May
2011
Instalments do not include campus fees.
Campus fees are mandatory and payable
directly to MICA.
Session Starts: First week of December
2010.
Terms
& Conditions
- HCIL / Institute reserve the right
to reject any application.
- Fee once paid will not be refunded.
- Program fee does not include the
cost of the books/course/study material.
Books - recommended by faculty. They
are to be procured by students.
- Study material to be supplied by
the institute will be purchased by
the students by paying as advised.
Documents to
be submitted with Application Form
1. Certified copies
of academic record - Certificate and Marksheet
of Class XII, Graduation and Post Graduation
(if held).
2. Professional
records or Experience certificates
3. Statement of
Purpose for doing this course(in about
200 to 250 words)
4. One Passport
size photo fixed on the application form
The application will not be considered
in the absence of any of the above documents
How to
Apply
Darshana Vyas
Creative Crest, 16 - Paschimi Marg,
Vasant Vihar,
New Delhi - 110 057.
Phone : 011-46076571
Email - mica.program@gmail.com
Contact at MICA
Admission Queries : admissions@micamail.in
Program Assistant : harshan@micamail.in
