The analytics industry in India is growing
at a rapid pace. Industry segment that
started as IT Enabled Service (ITES) in
the late ‘90s now spans not only
ITES but also Business Process Outsourcing,
Knowledge Process Outsourcing, Business
Intelligence, Knowledge Management and
Market Research.
The present market environment is beset with complex problems, yet opportunities galore than ever before. Marketing managers need to make strategic decisions about various issues pertaining to the organization’s marketing problems: segmentation, new product launch, pricing, competitor analysis, advertisement effectiveness, packaging options and so on. This program on Data Analysis in Marketing Research focuses on the objective ways of arriving at the accurate and useful information through the application of data analytical tools to assist strategic decision making.
The program leans on practical and non-technical approach and will be dealt through the sophisticated data analysis software SPSS/PASW and aims at providing good understanding and hands-on experience of the application of appropriate data analysis tools that are imperative in making effective decisions.
Program
Objectives
The course aims at
skill as well as perspective building
for Junior and Middle level executive
in the Data Analytics Industry. The program
enables participants to foster objective
data analysis strategies, apply critical
thinking skills to data analysis, generate
and validate solutions to a problem and
communicate findings concisely.
Program
Benefits
-
The program is
structured to prepare students for
a successful career in Research.
-
It would enable
participants to analyze multivariate
data with appropriate method and interpret
the results.
-
Participants will
learn to use SPSS/PASW software for
analyzing data.
-
Participants will
be able to develop the strategies
based on the findings of data for
managing organization.
-
Students will gain
a working knowledge of the research
industry, the role of analytics and
its relationship to strategy building.
-
Placement Assistance
will be provided by MICA.
Who Should
Attend
Working Professionals,
Fresh Graduates & Student undergoing graduation,
seeking careers in the research and analytics
field, may apply.
Eligibility
Graduation. Under-graduates
also can apply, however the certificate
awarded would be Certificate in Data Analytics
& Market Research.
Course
Content
- Introduction to Research &
Analytics
- Marketing Research
- Introduction to Data analytics and
it’s role in decision making
- Data collection- primary and secondary
- Data Management: coding, entry,
validation and cleaning
- Data Summarization: Tabulation,
Cross Tabulation, Frequency distribution
- Analysis of variance
- Multivariate Data Analysis-I
- Regression Analysis; Simple and
Multiple Regression Analysis
- Logistic regression
- Interaction detection methods
- Cluster analysis
- Factor analysis
- Discriminant Analysis
- Multivariate Data Analysis-II
- Conjoint analysis
- Correspondence analysis
- Multidimensional scaling
- Structural equation models
- Forecasting Methods
- Moving average and Exponential methods
- Decomposition method
- ARIMA models
- Presentation and report writing
- SPSS/PASW alternatives: PSPP, R,
etc.
- Data Analytics @ Work
-
Users will be
encouraged to download an open-source
alternative to PASW for working
on hands-on case studies for this
component
- Practical Implementations
-
Step-by-Step
on Case Studies - Data Acquisition
and Cleansing, Data Processing &
Data Modeling, etc.
- Working with Clients
- Reporting
- Data Analytics for Management
- Project – Practical Implementation
Campus
component
There will be five
day campus workshop at MICA. This work
shop will be residential in nature and
will be charged on actuals. It includes
board and lodging. During this workshop,
all participants will have access to the
facilities that MICA campus offers and
benefit from them fully. They can also
confer with the faculty members and seek
clarifications of any doubts. bts and
use SPSS software.
Pedagogy
The teaching approach
will be highly interactive using technology
to the fullest. The pedagogy will include
a combination of presentation, cases,
exercises in small groups, simulation,
case analysis, interactive discussions,
and hands-on training on the latest version
of SPSS/PASW. Individual feedback will
also be given.
Program
Methodology
The sessions will
be delivered on HughesNet Global Education
Interactive learning platform. The platform
has a robust user interface that enables
a large number of geographically distributed
students to have a highly interactive
‘one to one’ exchange with a central faculty.
The system incorporates live broadcast
video; two way audio and data interactivity
to enable the students to watch and interact
with the faculty live on their PC’s. The
Programme can be beamed at any of the
HughesNet Global Education, HughesNet
Fusion or HughesNet Direct to Corporate
Classrooms.
Placement
Assistance
Placement assistance
would be provided to students successfully
completing the program. MICA would only
share the list of advertising agencies
and provide reference letters to the certificate
holders.
Selection
Criteria
- Marks obtained in Graduation level
/ 10 + 2
- Career Plan as documented in statement
of purpose
Duration
One Year.
Session Timing
Saturdays & Mondays - 7:30 am to 9:00 am
Application Fee: Rs. 1,000/-
Programme Fee:
Registration Fee: Rs. 1,750/-
Course Fee: Rs. 70,000/-
Total: Rs.
71,750/-
DD for the application fee, program fee and registration fee should be drawn in favour of ‘Hughes Communications India Ltd’ payable at New Delhi.
Campus Fee: Rs. 7,500/-
DD for the campus fee (Rs. 7500/-) will be in favour of ‘Mudra Institute of Communications Ahmedabad’ payable at Ahmedabad.
Dates of Campus Visit will be announced
later.
The number of seats available is limited. It is on a first come first served basis.
Required
Documents with application
- Certified copies of academic record - Certificate and Mark sheet of Class XII, Graduation and Post Graduation (if held).
- Statement of Purpose (in about 200
to 250 words)
- Professional records or Experience
certificates
- One Passport size photo pasted on
the application form
The application will be rejected in the absence of any of the above documents.
How to
Apply
The Application Form and the Application Checklist, duly filled in along with the DD (in case you have opted to pay through DD) should be submitted to:
Darshana Vyas
Creative Crest, 16 - Paschimi Marg,
Vasant Vihar,
New Delhi - 110 057.
Phone : 011-46076571
Email - mica.programme@gmail.com
Contact at
MICA
Program Director: Dr. Vina Vani
Email : vina@micamail.in
Program Assistant : Mr. Harshan V. V.
Email : harshan@micamail.in
Click
here to download the application form.
