Book:
Rajan, R. V. & Vasavada-Oza,
F. (Eds.), (2009). Cases in rural marketing.
Ahmedabad: Mudra Institute of Communications,
Ahmedabad.
Chapter in Books:
Vasavada-Oza, F. (2005).
Role of humour and sex in breaking the
advertising clutter. In R. Nargundkar
& T. K. Panda (Eds.), Marketing strategies
for emerging markets. New Delhi: Excel
Book.
Articles &
Case Studies Published:
Vasavada-Oza, F. (2010,
April). Content analysis of lifebuoy soap
television advertisements in the post
liberalization era. Advertising Express,
10(4),49-58.
Patwardhan, P., Patwardhan,
H. & Vasavda-Oza, F. (2009, Fall).
Insights on account planning: A view from
the Indian ad industry. Journal of Current
Issues and Research in Advertising, 31(2),
107-119.
Writes a fortnightly column called “on
the spot” in the Financial Express
for 6 months.
Conference:
Patwardhan, P., Patwardhan, H. &
Vasavada-Oza, F. (2008). Insight on accounting
planning: a view from the Indian Ad Industry.
Published in proceedings of 2008 Conference
of The American Academy of Advertising.
Presentations in international/national
conferences, seminars and workshops:
Patwardhan, P., Patwardhan, H. &
Vasavada-Oza, F. (2008). Insight on accounting
planning: a view from the Indian Ad Industry.
Presented in 50th American Academy of
Advertising conference in San Francisco
held during 35-30 March 2008.
Presented papers in
• Nirma International Conference
on Management
• Contemporary Management Issues,
Saurashtra University
• International Conference at IIM-K
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